We were thrilled to see (and hear!) our Founder and Owner Pauly Vandenbergh featured on the Indigenous Land and Sea Corporation's (ILSC) recent podcast series, sharing his remarkable journey from the basketball court to the boardroom—and how culture, community, and courage have shaped his path in business.
What's covered?
Host Joe Morrison, Group Chief Executive Officer at ILSC) and Pauly speak candidly about the evolution of Pauly's entrepreneurial journey—from a childhood in Ceduna with little exposure to business ownership, to co-founding Australia’s first Aboriginal-owned tuna quota business, and later launching Munda Wines. Reflecting on his time in elite sport and youth development, Pauly shares how his lived experience shaped his understanding of leadership, legacy, and the power of cultural storytelling in business. His ventures are deeply rooted in a desire to create employment, foster pride, and increase access—for both community and culture.
Throughout the conversation, Pauly highlights key challenges facing Indigenous entrepreneurs, including access to capital, market entry, and the need for patient, values-aligned partnerships. He also shares the profound importance of bringing community along on the journey, especially when navigating collective ownership structures like Native Title. With trademark humour and humility, Pauly reminds us that Indigenous-led businesses bring not only products to market, but stories, conversations, and change. His message is clear: when you buy from us, you invest in legacy.
Key take-outs
(We know you love a summary!)
Culture is a strength: Indigenous businesses can (and should) honour Country, culture, and commerce together—without compromising any part.
Entrepreneurship is about legacy: It’s not just about profit—it’s about creating something lasting for future generations.
Patience matters: Sustainable success requires time, understanding, and deep community engagement.
Bring people with you: True leadership means bringing your mob along, even when it's hard.
Mentorship is essential: The support of trusted advisors can provide the confidence and knowledge needed to succeed.
There is power in storytelling: Products like wine and canned tuna can carry culture, educate consumers, and open meaningful conversations.
Markets must open up: Export opportunities and domestic appreciation of Indigenous food sources like tuna must be grown to ensure business viability.
Collaboration creates opportunity: More industry roundtables and networking between Indigenous businesses will unlock shared growth and innovation.
Indigenous Land and Sea Corporation
We extend our thanks to the Indigenous Land and Sea Corporation (ILSC) for hosting Pauly, and their critical work in supporting Indigenous enterprises across the country.
The ILSC’s work helps create pathways to ownership, strengthen community-led initiatives, and walk alongside Indigenous businesses as they grow. You can learn more about their powerful mission at www.ilsc.gov.au.
